Tammara Anderton - Vice President of Marketing

"The mobile phone has already revolutionized global communication and is fast making a remarkable contribution to the well being of humankind. Such a critical channel should be made as secure as possible."


As CellTrust Corporation’s Vice President of Marketing Tammara Anderton is responsible for all aspects of the secure mobile software and services provider’s marketing communication strategy.


Having spent the last twenty years working abroad based in Zurich, Switzerland, Anderton has helped reposition large, multibillion, multi-national organizations spanning more than 120 countries as well as launching smaller, innovative start-up companies. Her primary focus was on post merger and acquisition scenarios working extensively throughout Europe, North America and Asia.


Anderton’s career in strategic brand development and international marketing communication, both in-house and on the agency side, has spanned numerous vertical markets including biotechnology, information technology, energy, pharmaceutical, environmental, and financial.


Anderton has held international executive management positions with Saatchi-Saatchi Rowland, Zurich and OTM Brand Ltd, London; Unaxis, Ltd, Zurich; VP Bank, Vaduz, Liechtenstein. Her previous clients include multinational organizations such as Novartis, ABB, and ALSTOM.


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"During the period from 2007 to 2011, the worldwide mobile phone subscriber base is expected to increase at a compound annual growth rate (CAGR) of 10.5 percent to reach 4.6 billion by the end of 2011. (Portio Research)"